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Accelerator Program 2020
Welcome to the Atto program for 2020 💫
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Week 12: Atto 2020 Startup Showcase (Demo Day)
Demo Day for Atto Accelerator 2020 batch.
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Week 11: Intro to Alternative Funding with Matt Allen of Pick & Shovel
Covers: Alternative funding methods such as revenue-based investment, equity crowdfunding, community crowdfunding, debt-based options such as small business loans, credit and more.
Educator: Matt Allen is an ex software dev, ex technical co-founder, ex tech recruiter, ex AWS, and now investor, advisor and board member. He likes VC, but loves founders who are building solid enduring tech companies. He believes that not all ambitious founders need venture capital. Founder at Pick & Shovel.
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Week 10: Intro to Angel Funding with Samantha Wong of Startmate
Covers: Intro to raising early-stage funding from angel investors and seed funds. Discusses Startmate and Blackbird’s ethos and what they look for in founders and companies.
Educator: Samantha Wong is a partner at Blackbird Ventures and Startmate accelerator. Prior to joining Blackbird, she co-founded CapacityHQ, a professional services marketplace that sold to LegalVision. She also led product and strategy teams at SurfStitch.com after career-pivoting out of corporate law.
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Week 9: Building Your Network of Advisors & Mentors with Alan Jones of Remarkable Tech and M8 Ventures
Covers: How to establish an advisory board for your startup, how to connect with the right people who can help you, and pick the best mentors.
Educator: Alan Jones is an entrepreneur-in-residence at Remarkable Tech. He has an extensive background in the Australian startup community. Discover more here.
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Week 7: Growth Marketing 101 with Duane Brown of Take Some Risk
Covers: Growth tips for founders, SEO/SEM, social, content marketing, email marketing, analytics, setting goals/growth tests, the best tools, etc.
Educator: Duane has lived in 6 cities across 3 continents while working for brands like ASOS, Birdies, Telstra, Wealthbar, Jack Wills, and WooCommerce. He now lives in Montreal helping brands grow through data, CRO and PPC marketing across search and social ad platforms via his company Take Some Risk.
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Week 6: Mapping Out Your MVP with Jenn Vargas of Zendesk
Covers: How to plan out your MVP and lean product management.
Educator: Jenn Vargas has spent the last 10+ years building user-focused products at tiny startups and some larger companies you know and love (Flickr, Etsy, Birchbox). She is currently a Group Product Manager, for the Agent Experience at Zendesk in San Francisco, CA.
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Week 5: Building Community Pre-Launch with Sian Simpson of Public Rally
Covers: How to build an audience before launching your product.
Educator: Siân Simpson is the director of community at Atto and founder of Public Rally. She is the former Community Director for the Kiwi Landing Pad and is also a BNZ Ambassador and video production lead for SaaStr. She created the popular Sales & Marketing Jam event series, and is instrumental in growing New Zealand's tech community.
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Week 4: Customer Discovery & Idea Validation with Joel Goyette of Portfolio of Small Bets
Covers: Unearthing your first customer, user interviews, segmentation.
Educator: Portland-based Joel Goyette is a senior product manager and entrepreneur, with experience at Scott’s Cheap Flights, BetterDoctor, BoxBee, Loverly, OpenTable, and more.
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Week 3: Profitable Business Models That Scale with Hiten Shah of FYI, Crazy Egg and KISSmetrics
Covers: Picking a business model, revenue models, and unit economics that scale.
Educator: Hiten Shah is Co-founder & CEO of FYI. He’s been building software companies since 2005 and previously started Crazy Egg and KISSmetrics. He is well known for sharing his knowledge about building software businesses with other founders and executives. He has personally invested and advised companies such as Automattic, Buffer, Clearbit, Envoy, Front, LinkedIn and over 150 others.
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Week 2: Startup Operations 101 with Katie Higgins and Kara Harrison of Luna
Covers: Incorporation, accounting set-up, basic legal, setting up your team, and more.
Educators: Katie Higgins and Kara Harrison from Luna.
Katie is a startup lawyer and adviser who is passionate about using her legal and grant expertise to help startups grow and flourish. As a strategic thinker - her focus is on providing a fresh and innovative approach to legal and grant writing services. If she isn't helping entrepreneurs achieve their dreams, she can be found patting dogs, climbing mountains or eating dumplings.
Kara is a startup accountant at LUNA, a startup studio whose mission is to help launch and grow epic businesses through a suite of tailored financial and legal services. She can help you get set-up to track your finances so your numbers are useful, ongoing bookkeeping and understanding your ATO compliance needs.
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Week 1: Group Orientation with Kate Kendall of Atto Accelerator
Covers: Guidelines, expectations, process, goal setting, community, introductions from teams.
Host: Kate Kendall is the founder and program director of Atto.
She is the Founding Director of Indie Labs (which includes Atto, The Fetch and IndieConf) and also founded CloudPeeps.