Launching a startup is more affordable than ever before due to the rise in cloud platforms, no-code tools, and lean prototyping. But how affordable is affordable? Can you launch a startup for under $5000? And once launched, what’s the best way to fund your startup? VC, bootstrapping, equity crowdfunding, grants – or even NFTs? We also know that a tiny percentage of traditional funding goes to women, so how can female founders take control and make things happen their own way?
Join General Assembly and Atto, a startup school and micro fund for women founders, in this deep dive into startup funding pathways and early-stage startup costs.
During this event, Atto alumni and Atto’s founder will share how they started small, rapidly tested, and earned revenue in the first few months of operation by focusing on what’s important. Atto encourages founders to use no-code tools to build lean MVPs and test their ideas – before hiring expensive agencies or looking for a technical co-founder.
Our panelists will share key insights into launching startups, valuable resources, budgeting tips, and the various funding pathways you can take in the early stages. You can expect to leave the event with an understanding of how to fund the launch of your startup leanly and what traditional and alternative options are available once launched.
Takeaways
Gain access to the best startup resources
Our best budgeting tips for the first 6 months
Learn the common mistakes and pitfalls you should look out for
Discover alternative funding pathways
Speakers
Kate Kendall - Founder, Atto VC
Kate Kendall is a British-Australian entrepreneur, community builder, coach, and advisor. As a startup industry veteran, she’s founded multiple companies including most recently, Atto: a trusted startup school, virtual accelerator program and microfund for female founders. Kate is the founder director of Indie Labs (a startup advisory studio and product firm). She also founded CloudPeeps, The Fetch and IndieConf.
Kate is a pioneer of the ‘indie way’ for startup building and regularly champions alt-funding pathways, having bootstrapped businesses as well as successfully raising traditional investor capital, crowdfunding, and grant funding.
Kate holds Bachelor of Science and Master of Business (Marketing) degrees. She started out as a business journalist and now regularly advises companies on the role of community, low-code tech entrepreneurship, and global startup operations. Her work has been featured in Quartz, BuzzFeed, The Next Web, The Australian, the ABC, Marie Claire, Lifehacker and more.
Over the past decade, she’s lived and worked in Melbourne, New York, San Francisco, Berlin, and Brisbane. She is currently based in regional Victoria, Australia with her husband, two daughters, and two cats. Their next chapter includes moving to a farm in the Macedon Ranges.
Leanne Bats - Co-Founder, Cool Points Club
Leanne Bats is the Co-Founder of Cool Points Club who are in the business of reimagining climate action, including using NFT's to create real world carbon removal. She’s currently advising New Zealand Rugby (the All Blacks) on their approach and strategy to Web3, which includes the use of blockchain technology to increase fan engagement. She is an Atto Accelerator graduate and has worked in startups for just shy of a decade.
Pamela Yip - Co-Founder, Bubble Tea Club
Pam has spent the last decade immersed in marketing & building online communities with experience in agency, corporate & start up environments. She’s founded Bubble Tea Club (Australia's 1st & leading DIY Bubble Tea Kits) and VSNRY Digital where she brings other founder's visions to life.
Her passion for marketing, community & brand universes has been recognised by Meta APAC’s Vice President (Dan Neary), A Current Affair, Insider Retailer, Business Insider, The Australian, Herald Sun & more.
Lana Weal - Marketing Consultant & Program Manager, Atto.vc
Lana is Atto’s Program Manager and Marketing Manager supporting female founders to build tech startups through a range of community driven programs. With a love for storytelling, Lana has worked with some of Australia’s most well known brands, local businesses and early-stage startups. She’s the founder of Market Mindfully and supports purpose-driven businesses to share their story and make more impact by focusing on making SEO and organic partnerships fun and easy. She’s also the podcast host for In Kind Company sharing stories of purpose-driven founders. With a fascination with the power of no-code tools, Lana created Women of Statue to showcase monuments of women around the world.