AMA with Atto founder Kate Kendall
During this AMA, Atto’s Kate Kendall and Lana Weal run through frequently asked questions about Atto Accelerator.
During this discussion Kate shares:
Why Kate started Atto:
“We need to educate people when they’re starting out in their journeys so they don’t get fed the doctrine that I did that there's only one way to be successful.”
What happens during the Atto program:
“Atto can help break down the big dreams into actionable steps. A lot of wins happen through tiny steps with a tiny amount of resources and that’s how you can go on to create an incredible company. We break it down, what is the actual thing you need to do, what can you say no to, what’s not important and how you can come out of the program with an MVP or prototype that’s been tested with customers, revenue models that have been tested and go on to launch your startup (or next beta).”
What founders are best suited to the Atto program:
“At Atto, we love marketplaces, SaaS, B2B, DTC and ecommerce. We’re really interested in the following industries: women’s health, parenting & kids, beauty & wellness, productivity tools, sustainable consumer products, future of work, and remote living.”
How to apply
“Don’t overthink the video component!”
Video timestamps:
00:00 Welcome
01:00 Intro to Kate Kendall founder of Atto
02:05 What is Atto? And why did you create it?
05:00 What happens during the Atto Accelerator?
08:35 What can founders expect to achieve after the 12 weeks?
10:30 What are some success stories from founders who have gone through Atto?
13:40 What ideas are you looking for?
15:00 Why were these founders successful when going through the program?
17:50 How do founders apply for the Atto Accelerator? What’s involved with the application?
20:00 What about the video component?
20:35 What stage does your business need to be to apply?
21:50 Can I join if I have a full time job? What’s the time commitment?
24:20 How do you define a tech based business?
27:05 How is LaunchVic involved with Atto?
28:10 What’s required when you join the program? What scholarships are available?
30:10 Why are programs for women important?
32:30 Kate’s final words
You can read more FAQ here.