Atto Aspire Showcase with Community Cheerleaders: AirTree & SheEO

Atto HQ News
Written By Lana Weal

The 20th of April marked final week of the Atto Aspire Pre-Accelerator program. Over 8 weeks, we aimed to take founders with a good tech idea, from idea stage to conducting customer discovery and building lean MVPs.

The Atto Aspire 2022 Group Startup Showcase was an internal session to showcase and celebrate all founder progress throughout the program.

Throughout the program, we had world-class educators join us to empower our founders with knowledge that will allow them to take action on their business ideas. The online program involved:

  1. What is a Tech Startup/Scalable Business: Overview of Atto Aspire and the startup ecosystem, Kate Kendall

  2. Define Your Startup Idea and Market: Pick a product problem and market, Cheryl Gledhill

  3. Validate Your Startup Idea with Customers: Validation with customers (surveying), Joel Goyette

  4. Intro to No-Code Tools: understand the best tools to use for your MVP, Romy Misra

  5. Testing Your Startup Idea with a Minimum Viable Product (MVP): understand how to build a landing page or simple MVP, Jenn Vargas

  6. Identify Key Metrics and Evaluate Startup Success: understand key startup metrics and how to create a business dashboard, Cheryl Mack

  7. How to Pitch Your Startup Idea: know how to speak to different How to pitch your startup, Lana Weal

  8. Atto Aspire 2022 Group Startup Showcase

We wanted to mark the end of the program with a celebration - not a judged pitch competition.

So we recruited three of the best female founder Community Cheerleaders from the startup industry (meet the Cheerleaders below). We encouraged the cheerleaders to share insights, lessons, and ask questions of our founders to help them build momentum.

The cheerleaders comments included:

  • Acknowledging the wide range of great projects these founders are working on and how many related to sustainability,

  • Celebrating their great storytelling skills where they used data and emotions to showcase their points,

  • Emphasising the importance of testing your ideas with your customers (and not just friends and family),

  • How founders need to focus on their problem (more than their solution), and

  • How to weave your passion and experience into your pitch.

 

Thanks to our Community Cheerleaders

 

Melissa Ran

Head of Community at AirTree

Melissa Ran is the Head of Community at AirTree, one of the largest venture capital funds in Australia and New Zealand backing the most ambitious founders of world-class tech companies like Canva, Linktree, A Cloud Guru, PetCircle & Employment Hero.

Julie Trell

Country Lead at SheEO

Julie Trell is the Country Lead, Australia, for SheEO after helping to launch it in the US.

SheEO is a global community of radically generous women offering no-interest loans to business owners earning over $50,000 p.a.

Jaynaya Winmar

Founder of Essential Services

A proud Noongar/Balladong woman from Quairading in the wheatbelt region of Western Australia, Jaynaya has a strong background across the Employment and Recruitment sectors through partnerships throughout the Education and Employment across regional and remote areas. Jaynaya is also a SheEO Activator.

 

Founders pitching their start up idea in 2mins

The founders had 2mins each to summarise their startup journey so far. We encouraged them to focus on their problem, customer lessons so far (both validated and invalidated ideas), as well as their product progress and vision.

Meet the Atto Aspire Pre-Accelerator 2022 founders: 

 
 
 
 
Lana Weal
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