Atto Community Update: Oct 2021
Atto HQ 🏡
October was another big month at Atto!
We announced our partnership with Microsoft for Startups. Microsoft for Startups provides entrepreneurs and founders of startups with the cloud resources and mentoring they need in their journey from idea to exit. Microsoft for Startups will provide a range of benefits to Atto founders from our accelerator program and our Atto Academy members, Atto alumni, and future Atto founders will also be able to access the benefits. Read the full announcement here.
We hosted our monthly public masterclass with Cathy Ngo about how to effectively share your founder story with inclusive language, humour and good storytelling.
We wrote about the Benefits of Masterminds for Female Founders and had rave responses from our community about how we’ve helped them progress. Read the full blog post here
During Spark Fest’s biggest event this year, Atto’s Program Manager Lana Weal pitched Atto in <2mins! Watch Lana’s pitch here.
Atto’s founder Kate Kendall was featured in NAB’s business news talking about how to turn ideas into business reality. “I see so many founders fail to validate their idea with customers, and focus on product and marketing too early. Some have even spent tens of thousands of dollars building a product without validating the idea.” Read the NAB Business View article here.
Atto Accelerator 🚀
We’re over halfway through our 12-week Accelerator program now. So far, our founders have learned about customer validation, building MVPs, no-code tools, and growth marketing. In our final month, our Masterclasses are covering company culture, community and alternative forms of funding.
Atto Accelerator 2021 Demo Day 👩💻
On Nov 24, our Demo Day will be a startup showcase where they will share their progress and big vision for the future. Register here.
Join us to meet the founders and hear the inspiring founder story from Kristy Chong, founder of ModiBodi.
Meet our judges for Demo Day:
Aprill Allen, General Partner, Tractor Ventures
Rachael Neumann, Founding Partner, Flying Fox Ventures
Emily Rich, Director of Microsoft for Startups, APAC & Partner, M8 Venture
Alumni News 📰
FemFit (Atto 2020) has raised NZ $1 million in seed funding to tackle the problem 1 in 3 women face - building their pelvic floor health. A huge congrats to their team! Read more in Startup Daily.
Airrobe founder Hannon Comazzetto (Atto 2019) has partnered with The Iconic so customers are able to register their items for resale as soon as they buy them. Read more about the circular fashion partnership in Pro Bono News.
Overtly founder Sair Buckle (Atto 2021) is running a campaign to promote awareness around discrimination and toxicity within workplaces. Often CEOs and COOs don’t realise their workplace has discrimination or toxicity, and Overtly is on a mission to ‘make the invisible visible’ through storytelling of these experiences. Find out more and share your story here.
Cool Points Club co-founders Leanne Bats and Jussara Bierman (Atto 2021) have launched Cool Gram - making Instagram accounts carbon netural for US$5/month. Learn more here.
WedSites founder Ayla Toyokawa (Atto 2020 & Academy) was interviewed by Inside Small Business about how she’s helping modern couples tie the knot. “The time we spent talking to customers was absolutely key to helping us find product market fit and building a great product.” Read more from Inside Small Business.
Bubble Tea Club co-founders Jenny Le and Pamela Yip (Atto 2020) launched a new website! Shop the Bubble Tea Club site here.
Fit With Her founder Marni Johnston (Atto 2020 & Academy) was featured on ABC News talking about lockdown ending in Melbourne. Watch Marni at the 9min mark on ABC News.
Pamela Yip and Jenny Le from Bubble Tea Club (Atto 2020) were featured in an article from the Guardian about how businesses have thrived during the pandemic. “Creating bubble tea at home has not only been a great way to engage the family, but has also diversified people’s at-home beverage-making experience beyond coffee or tea.“ Read the full article in the Guardian here.
Close Friends founder Hannah Neep (Atto 2021) had an one-min hustle interview with Earlywork - the home for young people creating the careers of tomorrow. Read the one-min interview with Hannah on LinkedIn.
Convert Dial founder Megna Murali (Atto 2021) was featured by the Sydney Startup Hub. See the feature on Facebook here.
Purposeful founder Elizabeth Knight (Atto 2020) has partnered with Student Edge to provide fun video-led learning experiences for students. Read more on LinkedIn about the partnership.
Founder Love 🗣
“Atto has provided me with an engaged network of people, solutions and resources.” - Karen, founder of Hello Music (Meet the Founder)
“I certainly get a lot out of the Academy each week. Being surrounded by amazing female founders is inspiring and keeps me accountable to keep pushing forward.” - Alexis, co-founder of ManagerIQ (Meet the Founder)
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