Atto Community Update: April 2021
Atto HQ
Our focus in April has been on our Atto Academy members! With the Academy membership, these founders get access to previous accelerator courseware, weekly Masterminds, monthly Masterclasses and quarterly coaching with the Atto team. After a beta trial in March, we now have a tight-knit community of female tech founders who support each other as they scale their businesses.
Introducing our inaugural Academy founders:
A warm welcome to our inaugural Atto Academy founders! Find out more about some of the founders below. Read what the founders are getting out of the Academy below at the end of this post.
Alexis is an HR executive building a platform to support those in managerial roles to connect with a community of managers and build their skills in people management.
Karen is scaling Hello Music, the one-stop-shop for all things music education. Hello Music offers music teachers and students everything they need to develop their music education.
Katherine created The Culture Cure is using story-driven data and positive psychology practice to cultivate a healthy working world.
Kirsten is building a meaningful kids gifting marketplace Kidzta for a more sustainable way of gifting for kids.
Leeanna from our Atto 2020 cohort is building Finappster to allow investors to see the socially responsible performance of their investments.
Liisa from our Atto 2020 cohort, Liisa created Nudge Me, a marketplace to match coaches with women looking for life and business coaching.
Marni from our Atto 2020 cohort is close to launching the all-in-one Fit with Her app for busy women. The product offers a range of online fitness classes, food and recipe suggestions, as well as an engaged community.
Paula is a data and analytics expert and is scaling Diverse Tech Lab to expand her consulting services and empowering others to get the most out of their data.
Interested in joining the Atto Academy? Fill out an EOI here.
Atto Academy Masterclasses
Every month, we host a Masterclass with a startup expert to empower our founders with knowledge to take their business to the next level. These Masterclasses are for our Atto Academy founder community and the wider female tech founder community looking to upskill.
In March, we hosted our first Masterclass with Sair Buckle, a product leader with experience heading up teams at Carsales.com.au and Telsa. Sair shared her expertise with our founders and took them through recommended processes and useful tools to use when you’re mapping out what to build. Feedback from our community was positive and founders said the session was a very practical session with useful frameworks to use at each step. The founders liked that Sair acknowledged the complexity of product building while breaking it down to a step-by-step process. It made founders feel more confident about eating the elephant one bite at a time!
In April, we have Startmate’s Principal Lauren Capelin taking our founders through what they need to do to prepare their Startmate application. This session is going to give founders an insider look into what the most ambitious accelerator operators look for when assessing applications. Register for the Masterclass here.
In May, we’ve got Atto’s very own Lana Weal taking founders through how to pitch with confidence and how to prepare for the different types of startup pitches. Register for the Masterclass here.
See all upcoming Atto events here.
Alumni Shout-outs
From our Atto 2020 cohort, Bubble Tea Club had their one year anniversary! Since they started the company in 2019 during lockdown in Melbourne, the team have sent over A MILLION DIY bubble tea kits around Australia! And this year, they’re focused on scaling internationally. A huge congrats to the BTC team on all your progress!
In honour of #EarthDay, AirRobe offered 0% commissions on items listed on the platform during the week.
The Fem Fit are now taking new orders for their wearable pelvic floor trainer designed to fit individual bodies.
Lingogo encouraged kiwi users to practice their te reo Māori for FREE through their local library services!
Purposeful encouraged us to think about what to take off our plates so that we can regularly rest vs constantly hustle.
Thero is looking for more music teachers to sign up for early access to their app that supports students to easily learn music theory.
What do our founders think about the Atto Academy?
“Atto has been a source of support and knowledge for me as a first-time founder who is very early on in my journey. The weekly sessions help keep me accountable and I benefit from hearing about the current challenges other founders are facing and the possible solutions the group provides. The Atto platform has a wealth of knowledge and other founders are only a click away if I have a question or challenge I want to post.” ~Alexis
"I've found being 'immersed' in the Atto community has been essential to keeping myself accountable and on track. Asking myself the weekly mastermind questions of what my 'wins' and 'challenges' has become an essential ritual, forcing me to step out of the daily whirlwind to look at my business from the outside in and review what's actually happening." ~Karen
Have questions about Atto? Read our FAQs or fill out our contact form here.