Intro to tech startups with Kate Kendall
Learn more about what a tech startup is, the indie way and how founders need to personalise their approach to launching a business.
Wondering how startups are different to small businesses?
Want to understand the steps startups go through to get to product-market fit?
Thinking about different funding pathways?
In this 27min Masterclass, Kate Kendall shares useful resources, models and perspectives for early-stage founders launching new ventures.
Kate talks through how traditional startup founders need to be hyper-focused on growth in the early stages. They need to be solutions minded as they’ll be testing, learning and figuring out their business model and pricing to reach product-market fit.
Focusing on a more sustainable approach to building businesses, Kate shares more about the indie way and how tech companies can be built through tiny wins and mindful amounts of investment - in contrast to the “growth at all costs” or “unicorn or die” Silicon Valley ethos.
Watch the recording to learn more about startups, the indie way and the different types of businesses and entrepreneurs.
Watch Intro to Tech Startups
with Kate Kendall
Timestamps for Intro to Tech Startups with Kate Kendall:
00:00 What is a tech startup?
02:00 How startups approach growth and having a growth mindset
05:00 Example of a unicorn startup: Canva at a glance
06:30 Different types of entrepreneurs
07:40 The indie way and indie companies
08:50 Different types of business models
11:10 The startup lifecycle, the startup curve and finding product-market fit
14:10 Different types of business funding options
16:00 Different roles as an early-stage founder and examples of startup team structures
17:20 Why 90% of startups fail
18:30 Simple Startup Canvas: Get clarity with the what, who, why, where, and how method
21:20 Finding something you're passionate about
22:55 Homework exercise and Atto community business operations resources
25:00 More resources for founders