Key outcome: Finalise your startup’s problem and conduct a market analysis.

Description: how to narrow down your ideas, create a problem statement, assessing your target market (TAM, SAM, SOM), first steps to research your industry, evaluating existing market solutions and competitor analysis, and more.

Educator: Cheryl Gledhill

Bio: Cheryl Gledhill is Director of Product at Zip Co, one of Australia's fastest growing startups. Formerly Head of Product at BlueChilli, she's been working with startups for over 25 years in engineering, product and user experience roles. She's passionate about helping startups find product market fit and scaling product engineering teams.