Key outcome: Conduct idea validation and user research.

Description: Why it’s important to talk to customers consistently long-term, how to conduct interviews, questions to ask, tools to use, what to do with data afterwards, unearthing your first customer, user interviews, segmentation, etc.

Educator: Joel Goyette

Bio: Portland-based Joel Goyette is a senior product manager and entrepreneur, with experience at Scott’s Cheap Flights, BetterDoctor, BoxBee, Loverly, OpenTable, and more. Joel is a hands-on product management leader with over 10 years of experience building and growing startups. His happy place is leading cross-functional initiatives to deliver delightful product experiences and accomplish growth goals.

Companies: Scotts Cheap Flights