How to build your tech startup with Atto: AMA with Kate Kendall
Like many startups, Atto has gone through a few evolutions since it was founded in 2019.
In February 2022, Atto’s Program Manager Lana Weal sat down with Atto’s Founder & CEO Kate Kendall to breakdown the evolution of Atto, the indie way and what’s on for the rest of the year.
During this 40min conversation, Kate shares more about how Atto supports female founders, what is the indie way of doing business, how Atto is different, the support early stage founders need, and the format of our programs.
Listen to the interview with Kate Kendall below, get inspired to build a business on your own terms and learn more about what happens at Atto.
Watch the AMA interview with Kate Kendall
Timestamps & questions for Kate Kendall’s during AMA interview:
00:00 Introduction to what this discussion will cover
00:45 Introduction by Kate Kendall, her startup experience, and Atto’s background
03:45 The evolution of Atto? It was founded in 2019 and what has changed since then?
06:20 What is a startup? What’s the difference between startups and standard businesses? What’s an tech-enabled business?
09:00 What is the indie way of doing business?
12:54 How is Atto different to all the other accelerator programs?
16:20 What do early-stage founders need?
20:00 What types of business ideas is Atto looking for? And who should apply to Atto?
21:50 Who are some of the stand-out Atto alumni startups and what are their common attributes?
26:30 What are no-code tools and how do founders use them?
30:00 What is the format of Atto programs? What’s the structure?
33:30 What types of success can startups expect from being involved with Atto?
35:15 Who should apply to Atto programs?
37:20 How is the Atto Aspire Pre-Accelerator program different from other programs?